Determining the total population for the market is not particularly helpful if your product or service does not serve a need for the entire population. Plus, again in general terms, women make up a relatively small percentage of jet ski purchasers. Say you sell jet skis anyone under the age of 16 and over the age of 60 or so is unlikely to be a customer. Your potential customers. In general terms, potential customers are the people in the market segment you plan to target.
If customers don't feel you are different, then you aren't truly different. How can I differentiate myself from my competition in the eyes of my customers? (You can have a great plan to beat your competition, but you also must win the perception battle among your customers.What skills do my employees need, and how many do I need?.What products, services, and equipment do I need to run my business?.Where will I fail to solve a customer problem, and what can I do to overcome that issue? (In our rental example, one problem is a potential lack of convenience we will overcome that issue by offering online reservations, on-resort deliveries, and drive-up equipment returns.).What pain point do I solve for my customers?.Who is my average customer? Who am I targeting? (Unless you plan to open a grocery store, you should be unlikely to answer, "Everyone!").
0 kommentar(er)
